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Adding Social Networking to Your Marketing Plan – Real world Advice!


Total Credits: 4 including 4 Specialized Knowledge and Applications - Technical

Average Rating:
   16
Categories:
ACPEN INDUSTRY |  Industry |  Technology
Faculty:
Randolph (Randy) P. Johnston |  Robert (Bob) H. Spencer, PhD
Course Levels:
Intermediate
Duration:
4 Hours
License:

Dates


Description

Most business owners understand that social networking is the way of the future and traditional advertising and marketing methods are simply not working. So what are you doing to reach your customers? This session will discuss the why and how of social networking tools with proven techniques for you to deploy and invest in social media as a part of your organization’s business plan.

 

Basic Course Information

Learning Objectives

*Review the current marketing activities practiced by business owners *Learn why these don't work anymore and what alternatives to put in place.

*Learn the top Social Networking practices

*Learn about the top social networking sites

*Learn how to create a social marketing plan of action.


Major Subjects

*Social Networking

*Social Networking Tools

*Marketing


Course Materials

Faculty

Randolph (Randy) P. Johnston's Profile

Randolph (Randy) P. Johnston Related Seminars and Products

Exec VP – Co-Founder

K2 Enterprises, LLC


Randolph P. (Randy) Johnston, MCS, has been a top-rated speaker in the technology industry for over 40 years. Inducted into the Accounting Hall of Fame in 2011, Randy is listed as a Top 25 Thought Leader in Accounting from 2011-2021, and was a recipient of the 2021 Accounting Today Top 100 Most Influential People in Accounting award for the eighteenth consecutive year. Among his many other awards, he holds the honor of being one of nine technology stars in the U.S. by Accounting Technology Magazine. In addition, Randy writes a monthly column and produces a weekly podcast for The CPA Practice Advisor, features for the Journal of Accountancy, creates articles for accounting and technology publications, and is the author of numerous books. He has started and owns multiple businesses, including K2 Enterprises in Hammond, Louisiana, and Network Management Group, Inc. in Hutchinson, Kansas. NMGI has supported CPA firms for 30+ years and is the largest managed service provider serving the CPA profession in North America. His wife and four children enjoy many experiences together, including theatre, music, travel, golf, skiing, snorkeling, and model trains. His experience as a college instructor, management and technology consultant, and advisor to the profession will be evident to you in Randy's presentations.


Robert (Bob) H. Spencer, PhD Related Seminars and Products


Dr. Bob Spencer is a Technology Coach to business owners and managers and has over 40 years’ experience in business and technology integration. He regularly provides the following services; Strategic Technology Planning, Software Selection, Disaster Recovery and Business Continuity Planning, Process Engineering, Digital Data Management, Information Technology Reviews and Audits, and Security Audits. He is an internationally published author and writer of more than a dozen books and hundreds of articles on accounting business and technology solutions. 

 

EXPERIENCE

Twenty Seconds In the Future (TSIF)

www.tsif.com 1995 – Present

Strategic Technology Planning, Technology/Security Audits, Accounting and Content Management software selection & implementation.

University of West Florida

1983 – 1997

Associate Professor, Adjunct  - Accounting & Information Technology Depts.

Monsanto Employees Credit Union 1995 – 1996

Executive Vice President, 200 million dollar financial institution. Duties encompassed full range of management responsibility for large multi-branch bank.

Saltmarsh, Cleaveland & Gund,

Certified Public Accountants

1985 - 1995

                                                                                                       

Principal, Management and Technology Consulting, Selection and Implementation of Accounting Software solutions. Technology Audits and Reviews.

Department of Defense

1970 – 1984

Systems Design and Analysis, Programming, Network Administration & Communications.

 

CDC Corporation 1975-1980

Real Estate Broker/Developer – Indianapolis, Indiana

 

 

EDUCATION

Indiana University, 1982

Bachelor of General Studies

Central Michigan University, 1989

Master of Science in Administration

Southwest University, 1991

Doctorate of Philosophy in Computer Science

 

 

ACKNOWLEDGEMENTS

Who’s Who Business & Industry

Listed - Leading business professional

Thompson Gale

Listed - Guide to Contemporary Authors

Accounting Technology

CPA Practice Advisors

Listed - One of the top 10 technology professionals in the industry

Top 25 Technology  Thought Leader

 

 

 

CERTIFICATIONS

Microsoft Corporation

Microsoft Certified Professional – MCP

Novell Corporation

Certified Network Engineer – CNE

ICCP – AICCP

Certified Computer Professional – CCP

ICCP – AICCP

 

 

Author and Lecturer

1975 - Present

Certified Systems Professional – CSP

 

PUBLICATIONS

More than a dozen books and several hundred articles. Subject titles include Risk Management, selecting and implementing accounting software, implementing a paperless office, internal controls and technology best practices.


Additional Info

Basic Course Information

Prerequisites None
Field of Study 1 Hours

4


Advanced Preparation None
Course Developer K2 Enterprises
Designed For Certified Public Accountants and professionals in Industry
Field of Study 1

Specialized Knowledge and Applications


Additional Information

Refund/Cancellation Policy Please contact the ACPEN help desk - (877) 602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
Complaint Resolution Policy Please contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).
Course Registration Requirements Online Registration
Instructional Delivery Method Group Internet Based
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org


Reviews

5
4
3
2
1

Overall:      4.3

Total Reviews: 16

Comments

Pamela P

"Very useful and interesting"